![Kelly Goetsch, chief strategy officer of commercetools GmbH, talking to theCUBE about composable commerce strategy at commercetools Elevate 2024](https://d15shllkswkct0.cloudfront.net/wp-content/blogs.dir/1/files/2024/04/Kelly-Goetsch-chief-strategy-officer-of-commercetools-GmbH-commercetools-Elevate-2024.jpg)
Composable commerce is revolutionizing the digital business landscape with its unprecedented flexibility, scalability and speed. A composable commerce strategy is about the innovation and modernization of e-commerce processes, which are important to consumers and brands, according to Kelly Goetsch (pictured), chief strategy officer of Commercetools GmbH. “It allows organizations to demonstrate incremental value,” Goetsch said. […]
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