Mastering the digital landscape with a composable commerce strategy

Mastering the digital landscape with a composable commerce strategy

Kelly Goetsch, chief strategy officer of commercetools GmbH, talking to theCUBE about composable commerce strategy at commercetools Elevate 2024
Composable commerce is revolutionizing the digital business landscape with its unprecedented flexibility, scalability and speed. A composable commerce strategy is about the innovation and modernization of e-commerce processes, which are important to consumers and brands, according to Kelly Goetsch (pictured), chief strategy officer of Commercetools GmbH. “It allows organizations to demonstrate incremental value,” Goetsch said. […]

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