Google maintained its position as the most commonly used search engine in 2025, processing approximately 90% of all global search queries as of October 2025. The platform recorded 8.5 billion searches per day worldwide, representing a market share that exceeds all competitors combined by a factor of 20. Despite minor fluctuations throughout 2024 and early 2025, Google’s dominance across mobile and desktop devices remains largely unchallenged.
Search Engine Market Share Key Statistics
- Google holds 90.06% of the global search engine market share as of October 2025, making it the most commonly used search engine worldwide.
- Bing captures 4.31% of global searches, maintaining its position as the second most used search engine in 2025.
- Mobile devices account for 93% of Google’s search traffic, compared to 87% on desktop computers.
- Yandex commands 1.84% of worldwide searches, with concentrated usage in Russia and neighboring regions.
- DuckDuckGo and other privacy-focused search engines collectively represent less than 1% of global search volume.
Global Search Engine Market Distribution in 2025
The global search engine landscape shows a clear hierarchy, with one platform dominating nearly all search activity. Google processed 90.06% of all searches worldwide in October 2025, according to StatCounter data.
Microsoft’s Bing secured second place with 4.31% of global searches. Yandex followed at 1.84%, maintaining strong regional presence. Yahoo captured 1.45% of searches, while DuckDuckGo and other alternatives remained below 1%.
| Search Engine | Global Market Share | Primary Regions |
|---|---|---|
| 90.06% | Worldwide | |
| Bing | 4.31% | United States, Europe |
| Yandex | 1.84% | Russia, CIS countries |
| Yahoo | 1.45% | United States, Japan |
| DuckDuckGo | 0.89% | United States, Europe |
Search Engine Usage by Geographic Region
Regional variations show different levels of search engine competition. The United States recorded Google at 89.86% market share in 2025, with Bing capturing 6.16% and Yahoo holding 1.64%.
European markets showed Google at 88.86% in October 2025. Bing secured 4.75% of European searches, while Yandex reached 3.35% due to usage in Eastern European countries.
India demonstrated the highest concentration of Google usage among major markets. Mobile search data from October 2025 showed Google commanding 98.76% of searches in India, with DuckDuckGo at 0.82% and Bing at just 0.24%.
United States Search Engine Breakdown
The US market shows more diversity than global averages. Google maintains 89.86% share, leaving 10.14% distributed among competitors. This represents one of the most competitive regional markets for search engines.
European Market Dynamics
Europe recorded 88.86% Google usage across all devices. Regional players like Yandex gained traction in Eastern Europe, while Bing maintained steady single-digit share across Western European countries.
Most Commonly Used Search Engine on Different Devices
Device type significantly impacts search engine usage patterns. Mobile devices show stronger Google dominance compared to desktop computers.
Google commands 93% to 95% of mobile searches globally as of 2025. Desktop usage shows Google at approximately 87% to 88% market share, creating a 5 to 7 percentage point gap between device types.
The mobile advantage stems from Android’s integration with Google Search and iOS Safari’s default search engine settings. Desktop users show slightly higher willingness to use alternative search engines, particularly in professional and enterprise environments.
| Device Type | Google Share | Competitor Share |
|---|---|---|
| Mobile | 93-95% | 5-7% |
| Desktop | 87-88% | 12-13% |
| Tablet | 91-92% | 8-9% |
Search Engine Market Share Trends 2024-2025
Google’s market position showed minor fluctuations between late 2024 and 2025. October 2024 marked the first time Google’s global share dropped below 90% in several years, reaching 89.34%.
March 2025 data from multiple sources indicated Google at 87.06%, representing a continued decline. However, October 2025 figures from StatCounter showed a rebound to 90.06%, suggesting market stabilization.
These fluctuations remained relatively minor in absolute terms. A 3-percentage-point swing still left Google with overwhelming market dominance. The variations may reflect seasonal patterns, methodology differences between tracking services, or genuine shifts in user behavior.
Competitive Pressure on Search Engine Leaders
Bing showed modest gains during Google’s 2024-2025 dip. Microsoft’s integration of AI features into Bing attracted some users seeking conversational search experiences.
Privacy-focused alternatives like DuckDuckGo recorded steady growth in awareness but remained below 1% market share. The gap between user interest in privacy and actual search engine switching behavior remained substantial.
Why Google Remains the Most Used Search Engine
Several factors explain Google’s continued dominance. Default search engine status across major browsers and devices creates powerful distribution advantages.
Chrome browser held approximately 65% of global browser market share in 2025, with Google Search as the default. Android devices shipped with Google Search preinstalled, reaching billions of users worldwide.
Search quality and speed differentiate Google from competitors. The platform processes queries in milliseconds while delivering relevant results across 150+ languages. Twenty-five years of algorithm refinement created substantial competitive moats.
Network Effects in Search Engines
More searches generate better data, which improves results, which attracts more searches. This cycle reinforced Google’s market position throughout 2024 and 2025.
Advertisers concentrated spending on platforms with the largest reach. Google’s advertising revenue reached $237.9 billion in 2024, funding continued investment in search technology and infrastructure.
Alternative Search Engines and Market Niches
Bing maintained its second-place position through integration with Windows and Microsoft products. Enterprise adoption of Microsoft 365 drove some organic Bing usage in corporate environments.
Yandex dominated Russian-language search with technologies optimized for Cyrillic text and regional content. The platform held 60% to 65% share in Russia despite Google’s global strength.
DuckDuckGo targeted privacy-conscious users with a no-tracking value proposition. The search engine processed approximately 100 million searches per day in 2025, representing just 1% of Google’s volume.
| Search Engine | Daily Searches | Primary Differentiator |
|---|---|---|
| 8.5 billion | Comprehensive results, speed | |
| Bing | 900 million | Microsoft integration, rewards |
| Yandex | 400 million | Russian language optimization |
| DuckDuckGo | 100 million | Privacy, no tracking |
FAQ
What is the most commonly used search engine in 2025?
Google is the most commonly used search engine in 2025, holding 90.06% of the global market share as of October 2025. The platform processes approximately 8.5 billion searches daily worldwide across all devices and regions.
How much market share does Bing have in 2025?
Bing holds 4.31% of the global search engine market share in 2025, making it the second most used search engine worldwide. In the United States, Bing’s share reaches 6.16%, slightly higher than its global average.
Which search engine is most popular on mobile devices?
Google dominates mobile search with 93% to 95% market share globally in 2025. Mobile usage shows stronger Google preference compared to desktop computers, where Google’s share ranges from 87% to 88%.
Has Google’s search engine dominance decreased recently?
Google’s market share showed minor fluctuations between 2024 and 2025, dropping below 90% in late 2024 before rebounding to 90.06% by October 2025. Despite these changes, Google maintains overwhelming dominance over all competitors.
What search engine is most used in Russia?
Yandex is the most commonly used search engine in Russia, commanding 60% to 65% of the Russian market share. Globally, Yandex holds 1.84% of searches, concentrated primarily in Russia and neighboring countries.