Soft2Bet stands as a global iGaming technology company that delivers turnkey solutions for providers alongside products and services for online gaming and sports betting operators.
Founded in 2016 by Uri Poliavich, the company has grown from a startup into an industry leader with headquarters in Malta and over 100 employees worldwide.
The company operates as both a B2B supplier and B2C operator, holding 19 licenses across 11 jurisdictions. This dual approach allows Soft2Bet to understand market demands from multiple perspectives and deliver solutions that work in the real world.
Under Poliavich’s leadership, the company quickly gained traction and developed products that have reshaped how operators attract and retain players while driving sustainable revenue growth.
The MEGA Gamification Solution
Launched in 2023, the Motivational Engineering Gaming Application (MEGA) represents Soft2Bet’s flagship product. This gamification solution transforms player experiences through personalized rewards, dynamic retention strategies, and engagement tools that operators can customize to their specific needs.
The platform integrates seamlessly with any casino or sportsbook operator, offering flexible rewards, intelligent bonus triggers, and advanced user segmentation.
Soft2Bet refers to MEGA as a solution rather than an engine because it delivers complete value for users, not just a technical core.
Proven Results from MEGA Implementation
| Metric | Improvement |
| Player Screen Time | 4X Increase |
| Net Gaming Revenue (NGR) | 65% Increase |
| Deposit Amount | 50% Increase |
| Average Revenue Per User (ARPU) | 45% Increase |
Image: MEGA Platform Dashboard showing gamification features and player engagement metrics
Consumer Gaming Brands
Soft2Bet operates several iGaming brands across regulated markets, each designed with localized experiences for specific regions:
- Betinia operates in Denmark and Sweden with full language support
- Campobet serves the Danish and Swedish markets
- Tooniebet caters to players in Ontario, Canada
- Quickcasino focuses on the Swedish market
- Don.ro serves Romanian players
B2B iGaming Operator Solutions
Beyond its consumer brands, Soft2Bet provides comprehensive solutions for other operators looking to enter or expand in regulated markets. The company positions itself as a true partner rather than just a provider, delivering turnkey solutions that drive success.
Through its MEGA platform and advanced Player Account Management (PAM) system, Soft2Bet offers fully customizable platforms tailored to meet specific market needs. The company’s B2B offerings include:
- Frontend Customization: Tailored user experiences matching operator branding
- Casino Integrated Solution: Access to over 12,500 games from top-tier providers
- Sportsbook Integration: Competitive betting offerings with more than 1 million live events annually
- Managed Services: Customer support, risk management, and compliance handling
- Payments Integration: Connection to 70+ payment providers and methods
Video: Watch how Soft2Bet’s B2B platform helps operators launch in new markets
Global Reach and Licensing
Soft2Bet holds licenses in key markets including Denmark, Ontario (Canada), Romania, and Sweden. The company recently announced plans to enter the United States market through New Jersey, with additional licensing and partnership expansions underway. Supporting 20+ languages ensures accessibility for players across different regions.
Infographic: Soft2Bet’s global presence across 11 jurisdictions with 19 active licenses
Soft2Bet Invest: Funding iGaming Innovation
In July 2024, Soft2Bet launched Soft2Bet Invest, a €50 million fund dedicated to supporting entrepreneurs and companies in the iGaming and casual gaming sectors. The fund provides both financial backing and business support to help promising ventures scale their operations.
In September 2024, Soft2Bet Invest received the “Outstanding Contribution to Gaming 2024” award at SiGMA East Europe for its impact on the industry through technical innovation and mentorship.
Commitment to Responsible Gaming
Player safety sits at the core of Soft2Bet’s operations. The company maintains dedicated teams for responsible gaming, fraud detection, and compliance across all 11 jurisdictions where it operates. Regular audits by gaming authorities verify that Soft2Bet meets the strictest licensing standards.
Beyond regulatory requirements, the company implements additional responsible gaming measures to promote safe gameplay.
What Sets Soft2Bet Apart?
Several factors differentiate Soft2Bet from competitors in the iGaming space:
- Customizable Gamification: MEGA offers fully customizable features including avatars, collectibles, and city-building mechanics that create immersive experiences driving above-average retention rates
- Flexible Integration: Operators select which gamification engines to enable, tailoring experiences based on player demographics and market demands
- Extensive Gaming Portfolio: Over 12,500 games from hundreds of providers with more than 1 million live events annually
- Global Accessibility: Support for 20+ languages and 70+ payment methods ensures seamless access across diverse international audiences
Industry Recognition and Awards
Soft2Bet’s work has earned recognition from major industry bodies including EGR, SBC, and SiGMA. At the 2025 Global Gaming Awards EMEA, the company achieved a triple win:
- Executive of the Year awarded to Uri Poliavich for his leadership
- Platform Provider of the Year recognizing Soft2Bet’s technology solutions
- Product Launch of the Year for the MEGA gamification platform
The company also won the iGaming Sword Award 2023 as Turnkey Supplier of the Year, further cementing its position in the industry.