In this episode of the Latest on Privacy Sandbox, Daniel Rojas will provide a step-by-step flow on how the Protected Audience API (formerly known as FLEDGE) enables relevant advertising experiences, highlighting how this compares and improves on approaches reliant on cross-site identifiers, like 3rd party cookies. If you want to learn more, check out Part 2 (goo.gle/pa-example-part2) where Sid Sahoo shows more details of the data flows (using this same example) through the Protected Audience API.
Chapters:
0:00 – Introduction
0:36 – What’s the Privacy Sandbox
1:04 – Protected Audience API in a nutshell
1:55 – How are 3p cookies used to deliver effective advertising?
4:11 – Effective advertising with Protected Audience API
6:36 – Core Capabilities of Protected Audience API
7:13 – Additional resources
7:48 – Next Steps
Resources:
Part 2 of this step-by-step example use case → https://goo.gle/pa-example-part2
Past webinar recording and future events → https://goo.gle/ps-events
Technical Overview → http://goo.gle/pa-overview
API Explainer → http://goo.gle/pa-explainer
Demo code → http://goo.gle/pa-demo
Demo walkthrough → http://goo.gle/pa-demo-video
Protected Audience Tester list → http://goo.gle/pa-tester-list
Share feedback → http://goo.gle/privacy-sandbox-feedback
Watch more The latest on Privacy Sandbox → https://goo.gle/Privacy_Sandbox
Subscribe to Google Chrome Developers → https://goo.gle/ChromeDevs
#PrivacySandbox #ChromeForDevelopers #Chrome #PAAPI #FLEDGE
Speaker: Daniel Rojas
Products Mentioned: Privacy Sandbox, Chrome, Protected Audience API