Youtube Statistics And User Trends In 2025

July 29, 2025

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The Most Comprehensive Analysis of YouTube Users, Demographics, Revenue & Platform Growth

2.7B

Monthly Active Users

122M

Daily Active Users

$39.3B

Annual Revenue 2024

70B+

Daily Shorts Views

Key Takeaway: YouTube continues to dominate the digital video landscape in 2025 with 2.7 billion monthly active users and $9.8 billion in Q2 2025 advertising revenue alone, representing a 13% year-over-year growth. The platform now commands 12.4% of total TV viewing time, making it the leading streaming platform globally.

YouTube User Base and Platform Reach Statistics

How Many People Use YouTube Globally?

YouTube has 2.7 billion monthly active users as of 2025, making it the second-largest social media platform worldwide. This represents nearly half of all internet users globally. The platform’s total users continue to grow, with 122 million daily active users engaging with content every single day.

YouTube Monthly Active Users Growth (2012-2025)

YouTube User Growth Timeline

2012

0.8 billion users – Early growth phase

2013

1 billion users – First billion milestone

2019

2 billion users – Doubled user base

2025

2.7 billion users – Current active user count

YouTube Usage Statistics by Country

When examining active YouTube users by country, India leads with 491 million YouTube users, followed by the United States with 238 million users, and Brazil with 147 million users. The platform’s global reach extends to over 100 countries with localized content in 80 languages.

Top 10 Countries by YouTube Users (2025)

YouTube Demographics and User Statistics

YouTube User Demographics by Age and Gender

The demographics of YouTube users reveal a diverse audience across all age groups. YouTube demographics 2025 show that the largest segment is users aged 25-34 (21.7%), followed by ages 35-44 (18.5%). The platform maintains a slight male majority with 54.3% male users and 45.7% female users.

YouTube Users by Age Group

YouTube Gender Distribution

YouTube Usage Patterns and Behavior

Users spend an average of 48.7 minutes daily on YouTube, with 63% of YouTube views occurring on mobile devices. The platform sees 1 billion hours of video watched daily, with TV viewing now accounting for the largest share of YouTube consumption.

YouTube Revenue and Monetization Statistics

YouTube Advertising Revenue 2025

YouTube generated $9.8 billion in Q2 2025 advertising revenue, marking a 13% increase from the previous year. The platform’s total annual revenue for 2024 reached $39.3 billion, with advertising comprising the majority of earnings.

YouTube Quarterly Ad Revenue (2024-2025)

YouTube Creator Economy Statistics

The YouTube creator ecosystem contributed $55 billion to US GDP in 2024, supporting 490,000 full-time equivalent jobs. YouTube paid over $70 billion to creators, artists, and media companies between 2021-2023 through the Partner Program.

YouTube Shorts Statistics and Performance

YouTube Shorts Monthly Active Users and Views

YouTube Shorts has over 2 billion monthly users and generates 70+ billion daily views. This short-form video feature has become a key driver of platform engagement, with 50% of YouTube creators seeing channel growth within 12 months of starting Shorts.

YouTube Shorts Growth Metrics

YouTube Premium and Music Statistics

YouTube Premium Statistics and Subscriber Growth

YouTube Premium and YouTube Music together have 125 million subscribers globally as of 2025. YouTube Music reached 868.4 million active users and holds a 9.7% market share in global music streaming.

YouTube Marketing and Business Statistics

YouTube Ad Statistics and Marketing Performance

YouTube provides an 11% ROI average for marketers and remains the most-used platform by digital marketers. 51% of marketers use YouTube, with 59% planning to increase their usage more than any other social platform.

YouTube Marketing Statistics

YouTube Content and Channel Statistics

Total YouTube Channels and Video Upload Statistics

Over 500 hours of content are uploaded to YouTube every minute, with more than 113.9 million YouTube channels existing globally. The platform hosts over 20 billion videos as of 2025.

YouTube Subscriber Statistics and Creator Data

MrBeast remains the most-subscribed individual creator with 388 million subscribers as of June 2025. Over 35,000 YouTube channels have reached the one million subscriber milestone, while approximately 60,000 channels have at least 1 million subscribers.

YouTube Watch Time and Engagement Statistics

Daily YouTube Users and Viewing Habits

62% of US internet users report using YouTube every day, while 92% access YouTube weekly. The platform’s average session duration is 30 minutes per user, with users collectively watching over 1 billion hours of video daily.

YouTube Growth Rate and Future Projections

YouTube User Growth and Market Trends

The YouTube user base continues expanding, with projections suggesting growth to 2.85 billion users by end of 2025. The platform’s dominance in TV streaming, capturing 12.4% of total audience TV viewing time, positions it for continued growth in the connected TV space.

Frequently Asked Questions About YouTube Statistics

How many monthly active users does YouTube have in 2025?

YouTube has 2.7 billion monthly active users as of 2025, making it the second-largest social media platform globally.

How many active YouTube users are there daily?

YouTube has approximately 122 million daily active users who engage with the platform every day.

How many people watch YouTube daily worldwide?

Over 122 million people watch YouTube daily, with users collectively consuming 1 billion hours of video content per day.

What is the average age of YouTube users?

The largest demographic is aged 25-34 (21.7%), followed by 35-44 (18.5%). The average YouTube user age falls between 35-44 years old globally.

How much content is uploaded to YouTube every minute?

Over 500 hours of video content are uploaded to YouTube every minute, totaling millions of hours of new content daily.

How many YouTube accounts are there globally?

While exact account numbers aren’t disclosed, YouTube’s 2.7 billion monthly active users represent logged-in accounts across 100+ countries.

Who uses YouTube the most by demographics?

YouTube usage is diverse across demographics, with slight male majority (54.3% vs 45.7% female) and strongest representation in the 25-44 age groups.

How popular is YouTube compared to other platforms?

YouTube ranks as the 2nd most popular social media platform globally, behind Facebook (3.07B users) but ahead of Instagram and WhatsApp (2B each).

Bottom Line: YouTube’s 2025 statistics demonstrate unprecedented scale and influence across demographics, geographies, and device types. With 2.7 billion monthly users, $39+ billion annual revenue, and dominance in both mobile and TV viewing, YouTube remains the essential platform for creators, marketers, and viewers seeking video content. The platform’s expansion into Shorts, Music, and Premium services, combined with strong advertiser demand, ensures continued growth and market leadership in the digital video ecosystem.

Sources: Alphabet Inc. earnings reports, Statista, Global Media Insight, DataReportal, and official YouTube communications.