The Attribution Reporting API makes it possible to get a report when action from a user leads to a conversion—for example, a user clicks an ad and later completes a purchase— but without using cross-site identifiers.
Attribution Reporting is part of the Privacy Sandbox, a series of proposals to satisfy cross-site use cases without third-party cookies or other tracking mechanisms.
Chapters:
0:00 – Introduction
0:58 – Overview
2:54 – Step by step
6:24 – Detail
10:49 – Report types
14:03 – Find out more
Resources:
Attribution Reporting → https://goo.gle/ar
More Privacy Sandbox videos → https://goo.gle/ps-videos
Subscribe to Chrome for Developers → https://goo.gle/ChromeDevs
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