Meta recorded a 60% increase in the number of people interacting with Meta AI each day after rebuilding the assistant around its Muse Spark model, Mark Zuckerberg told investors on July 29, 2026. The assistant crossed 1 billion monthly active users in May 2025, and Meta has published engagement changes rather than user totals since. This brief covers those milestones, app installs, business adoption and infrastructure spending.
Meta AI Usage Statistics: Key Numbers
Meta AI reached 1 billion monthly active users across Meta apps in May 2025.
People interacting with the assistant each day rose 60% after the Muse Spark rebuild.
The standalone Meta AI app logged 60.5 million worldwide installs through April 2026.
More than 1 million businesses used Meta Business Agents every week in Q2 2026.
Llama models passed 1.2 billion cumulative downloads by April 29, 2025.
Meta guided full-year 2026 capital expenditures to $130-145 billion.
How Many People Use Meta AI?
Meta AI reached 1 billion monthly active users across Facebook, Instagram, WhatsApp and Messenger, Zuckerberg said at Meta’s annual shareholder meeting on May 28, 2025. That doubled the roughly 500 million monthly active users the assistant had in September 2024.
Meta has not published an updated monthly active user total since. Chief product officer Chris Cox put the assistant at around a billion users at LlamaCon on April 29, 2025, a month before the shareholder meeting figure.
The count spans every surface where the assistant appears rather than the standalone app alone. Zuckerberg described WhatsApp as the leading surface for Meta AI engagement on the Q2 2026 call, without giving a per-app split. Google’s assistant grew over a comparable stretch, tracked in these Gemini monthly active user figures.
Source: Meta annual shareholder meeting (May 2025); Meta Q2 2026 earnings call, July 29, 2026
Meta AI Usage Statistics By Engagement
Meta switched to reporting engagement deltas in place of user counts. The 60% figure from July 2026 measures the change in people interacting with the assistant daily since Meta rebuilt Meta AI and integrated Muse Spark, not a headcount.
Business AI conversations carry a cleaner series. Weekly conversations handled through business AIs went from 1 million at the start of 2026 to more than 10 million by the Q1 2026 report, a tenfold move in one quarter.
Weekly Conversations Through Business AIs
Source: Meta Q1 2026 earnings call, April 29, 2026 (Q1 2026 figure reported as more than 10 million)
Meta AI App Download Statistics
The standalone Meta AI app had been installed 60.5 million times worldwide across the App Store and Google Play as of April 2026, according to Appfigures. Of those, 25 million came in 2026 alone.
Downloads over the five months to April 2026 ran 138% above the app’s first five months of availability, on the same Appfigures data. Installs are not users; one person can install more than once, or never open the app.
The Muse Spark launch on April 8, 2026 moved the app from No. 57 to No. 5 on the US App Store within a day. Sensor Tower estimated around 46,000 US iOS downloads on April 8, up 87% day over day, while US Android downloads rose 3%.
Top Markets For Meta AI App Downloads
| Rank | Market |
|---|---|
| 1 | India |
| 2 | United States |
| 3 | Brazil |
| 4 | Pakistan |
| 5 | Mexico |
Source: Appfigures, ranked by app downloads, as of April 2026
Image And Video Models Move Installs
Appfigures found image model releases produced 6.5 times more downloads than standard model updates across AI apps. Meta AI’s Vibes video feed added an estimated 2.6 million incremental downloads in the 28 days after its September 2025 release, against 22 million for Gemini’s Nano Banana and 12 million for ChatGPT’s 4o image model over their own 28-day windows.
Source: Appfigures Intelligence, incremental downloads above pre-launch baseline over 28 days, published April 2026
Downloads did not convert into spending for Meta. Appfigures recorded no meaningful mobile revenue lift from Vibes, while ChatGPT’s image model added an estimated $70 million in gross consumer spending over its window. Benchmark standing is a separate question, covered in this look at the smartest AI models of 2026.
Meta AI Business Adoption Statistics
More than 1 million businesses used Meta Business Agents weekly to talk to customers or complete sales in Q2 2026, after Meta made the agents globally available on WhatsApp and Messenger that quarter. The rollout to Instagram was still underway at the time of the report.
On the advertising side, 9 million small businesses were using at least one of Meta’s AI ad creative tools in Q2 2026. Meta’s Advantage+ end-to-end solutions reached over $75 billion in annual revenue run-rate in the same quarter.
Meta credited its GEM ads ranking model and sequence learning with an 8.3% increase in ad clicks and a 15.7% uplift in conversions on Facebook. Adoption patterns differ sharply from tools people seek out at work, as these workplace AI tool statistics show.
Source: Meta Q2 2026 earnings call, July 29, 2026
Llama Download Statistics
Llama models reached 1.2 billion cumulative downloads by April 29, 2025, announced by Cox at LlamaCon. That followed 1 billion in mid-March 2025 and 650 million in early December 2024.
Meta has not published a newer cumulative total. Muse Spark, released April 8, 2026, shipped as a proprietary model confined to the Meta AI app, website and a private API preview.
Source: Meta (Mark Zuckerberg, Threads, March 2025; Chris Cox, LlamaCon keynote, April 29, 2025)
Downloads count model file retrievals, not deployments or users, and Meta said the total includes derivative models built by outside developers. Rival open models compete for the same attention, tracked in these small language model adoption figures and this DeepSeek usage breakdown.
Meta AI Infrastructure Spending Statistics
Meta spent $31.08 billion on capital expenditures in Q2 2026, including principal payments on finance leases. That single quarter ran above the $22.14 billion of Q4 2025 and the $19.84 billion of Q1 2026.
| Quarter | Capital expenditures |
|---|---|
| Q4 2025 | $22.14 billion |
| Q1 2026 | $19.84 billion |
| Q2 2026 | $31.08 billion |
Source: Meta quarterly results, including principal payments on finance leases, Q4 2025 to Q2 2026
Full-year 2025 capital expenditures came to $72.22 billion. Meta lifted the floor of its 2026 guidance twice in six months, from $115-135 billion in January to $125-145 billion in April and $130-145 billion in July.
Meta named higher component pricing and its Meta Superintelligence Labs effort among the drivers of the increases.
Source: Meta CFO outlook commentary, January 28, April 29 and July 29, 2026
Revenue absorbed the spend through the second quarter. Meta reported $60.80 billion in Q2 2026 revenue, up 28% year over year, on top of $200.97 billion for full-year 2025, with headcount at 75,472 as of June 30, 2026, down 1% year over year. The hardware layer behind that build-out appears in these AI hardware market share statistics.
How Many People Use Meta Apps Daily?
Family daily active people averaged 3.60 billion in June 2026, up 3% year over year. The March 2026 reading of 3.56 billion was a slight quarter-over-quarter decline, which Meta attributed to internet disruptions in Iran and a restriction on access to WhatsApp in Russia.
| Period | Family daily active people | Year-over-year change |
|---|---|---|
| December 2025 | 3.58 billion | +7% |
| March 2026 | 3.56 billion | +4% |
| June 2026 | 3.60 billion | +3% |
Source: Meta quarterly results, monthly average for the final month of each quarter
Daily active people count users of at least one Meta app, not Meta AI users. The figure sets the distribution ceiling the assistant draws from. Category revenue sits in these conversational AI market statistics.
FAQs
How many people use Meta AI?
Meta AI had 1 billion monthly active users across Meta apps as of May 2025, double the roughly 500 million of September 2024. Meta has not published an updated monthly active user total since.
How many times has the Meta AI app been downloaded?
The Meta AI app recorded 60.5 million worldwide installs across the App Store and Google Play through April 2026, per Appfigures. 25 million of those came in 2026. India leads downloads, ahead of the United States.
Is Llama still open source after Muse Spark?
Muse Spark launched proprietary in April 2026, breaking the open-weight pattern that developers on Reddit’s r/LocalLLaMA relied on. Meta said existing Llama models stay open source but did not commit to future open releases.
Why did Reddit developers react to Meta’s model shift?
Llama reached 1.2 billion downloads by April 2025 and anchored a large self-hosting community, much of it active on Reddit. Muse Spark shipped confined to Meta’s own app, website and a private API preview.
How much is Meta spending on AI infrastructure in 2026?
Meta guided 2026 capital expenditures to $130-145 billion in July 2026, narrowed from $125-145 billion in April. Full-year 2025 capital expenditures were $72.22 billion. Q2 2026 alone reached $31.08 billion.
Sources
https://investor.atmeta.com/investor-news/press-release-details/2026/Meta-Reports-Second-Quarter-2026-Results/default.aspx
https://s21.q4cdn.com/399680738/files/doc_financials/2026/q2/META-Q2-2026-Earnings-Call-Transcript.pdf
https://investor.atmeta.com/investor-news/press-release-details/2026/Meta-Reports-First-Quarter-2026-Results/default.aspx
https://appfigures.com/resources/insights/image-model-updates-drive-more-ai-app-downloads